Job Title: Marketing Analytics
Reporting: Dual Reporting: Head of Marketing & Head of Data Science
Location: Bangalore / Hybrid
About the Role
Inito is hiring a Marketing Analytics to define how brand impact is measured, and translated into business growth as one of the top leading trackers in the US, EU and beyond.
This role will define what success looks like for brand and marketing investments and how those outcomes ladder up to long-term business growth.
This is an analytics-first role in its initial phase, focused on building rigorous measurement frameworks for brand and full-funnel marketing performance. You will work closely with Brand, Growth, and Data Science to bring clarity to noisy, imperfect signals and help the company understand what worked, why it worked, and what to do next.
As the measurement foundation matures, this role will progressively evolve toward deeper brand insight ownership and strategic influence, shaping how campaigns are designed, evaluated, and scaled.
This is a high impact role. You will shape how we design measurement for campaigns by defining what success looks like, ensuring this leads to positive Return on Investment.
You will build the measurement architecture that connects brand salience, perception, and full-funnel performance, helping the company understand not just what worked, but why it worked and how the brand drives long-term demand, efficiency, and conversion over time.
This role is designed to start with a strong emphasis on brand analytics and measurement, establishing scalable frameworks for tracking brand and marketing performance. As the function matures, the individual will progressively take on greater ownership of brand insights and contribute more directly to strategic decision-making.
Consumer insights generation primarily happens in-house; this role acts as the rigor gatekeeper, reviewing insights before they’re shared and ensuring they are statistically sound, decision-oriented, and tied to business outcomes.
What You’ll Do
1) Design how Inito measures brand impact
Work for the Head of Marketing to turn business and brand goals into clear hypotheses, KPIs, and success metrics.
Align Brand and Growth on shared KPI definitions to ensure the campaigns scale-up while ensuring its good quality audience.
Establish structured measurement cadences across campaigns, including pre-launch measurement planning, in-flight performance monitoring, and post-campaign analysis with actionable insights.
2) Full-Funnel Campaign Measurement & Experimentation
Own brand measurement for the full-funnel campaigns across Meta, YouTube, TikTok, PR/publications, Influencer Marketing and other channels (e.g. 360 degrees campaign to show that Inito works for users who have PCOS).
Ensure every campaign is measured against the outcome it was designed to drive—not vanity metrics.
Work with Growth to understand the full funnel and identify where users are dropping off across different stages of the funnel.
Design and execute experiments and causal measurement approaches (e.g., platform lift studies, geo-tests, A/B tests), in collaboration with Data Science.
3) Brand Analytics and measurement frameworks
Create a lightweight internal “Brand Pulse” to complement external brand trackers, using signals like branded search, direct/organic traffic, engagement quality, email capture, quizzes, creative resonance, and sentiment/SoV.
Clearly map these weekly signals to quarterly brand metrics so teams can act faster.
4) Measurement architecture, dashboards, and cross-functional alignment
Partner with Data Science/Analytics to build dashboards that bring together brand, campaign, and funnel data.
Act as the single source of truth for marketing measurement and reporting.
Requirements
3-5 years in marketing analytics, insights, brand measurement, or performance measurement (consumer health, DTC, subscription, or adjacent categories preferred).
The ideal candidate should be very strong in statistics, SQL, and Python, and comfortable with hands-on analysis - setting up measurement frameworks, running experiments, and interpreting noisy or imperfect marketing data.
Comfort with experimentation and incrementality thinking (lift studies, test/control, geo tests, etc.).
Strong stakeholder management - ability to work with Brand, Growth, DS/Analytics, and external agencies.
Nice to Have
Experience with social listening tools and Share of Voice frameworks.
Familiarity with Looker/Tableau and event-based analytics (GA4/Amplitude/Mixpanel).
Experience measuring niche audiences with limited TAM and high funnel leakage.
Understanding of brand measurement fundamentals: survey design basics, significance, sampling, questionnaire rigour (MECE), and insight interpretation.
Experience working with brand trackers (Ipsos/Kantar/YouGov/MarketCast or similar).